Ministry of Tourism
Visit Site: http://subscribe.tourismresearch.govt.nz/
Project Overview
The Ministry of Tourism operates a research division and has previously communicated with the industry via standard emails. Research notifications are important for the industry to benchmark their individual performance against national and local trends as well as looking at forecasted visitor traffic.
The Brief
Create a series of well designed email templates that will allow the Ministry to send out regular, well formatted email updates to the industry. The email system also has to make it easy for the Ministry staff to manage subscriptions and contact lists and be fully compliant with the latest anti-spamming legislation.
ThriveMail - the ideal solution
The project was an ideal candidate for our email marketing software, ThriveMail.
As ThriveMail is a standalone system there was no requirement for the Ministry to be a Cabbage Tree Client. Instead, we simply set up the required website pages for online subscriptions, archives and contact management tools.
The design of the ThriveMail templates and additional web pages was carried out by our highly skilled digital media designers with close liaison from the Ministry's senior communications advisor Martin Svehla throughout.
ThriveMail has inbuilt unsubscribe tools, testing processes to avoid common email errors and the ability for documents to be stored online rather than sending large formatted documents as attachments. Alongside this is a reporting tool that the Ministry can use to assess their usage and how their contacts interact with the emails in real time.
The Cabbage Tree team involved in the project were:
Project Manager:
Andrea Kofoet
Lead Designer:
Johnny Hall
Development:
Matthew Walker