What is Internet Marketing?

Internet Marketing is the marketing of products and services over the Internet. The Internet has opened up many doors and added benefits to marketing that traditional forms of marketing just could not offer. It has a lower cost, greater capacity for distribution of information and reaching your target audience. Because of the interactive nature of the Internet, it is possible to highly personalise both your products and your marketing to your target market.

Internet Marketing can consist of SEO, email marketing, social media sites and internet advertising, which has become synonymous with terms such as pay per impression and pay per click.