Grab your audience’s attention and keep it, with professional, well-ranked, user-friendly website content.
In this guide we explain how to write excellent content for your website that will appeal to both your site visitors and search engine crawlers. We cover important factors like headings, keywords, style and relevancy and include handy ‘do’ and ‘don’t’ lists for easy reference.
We also look at some more broad topics relating to content, including calls to action, navigation and links.
This guide covers:
- Understanding your user
- How to appeal to and direct your user
- Style factors
- Common mistakes
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